Craig Beck - Author | Speaker | Coach

Craig Beck ABNLP, ABHYP, DhP.  is considered by many to be the world's foremost authority on persuasion and human behaviour. More than a million readers across the globe have used his work to understand the hidden mechanics of influence and motivation.

Twenty years on national radio taught him the difference between writing for an audience and talking to one. When he left broadcasting, he turned that instinct on the wiring underneath persuasion itself, training as a hypnotherapist and behavioural change specialist, then translating the science into language ordinary people could carry into a real conversation.

He writes the way he speaks. Plainly. Directly. Sometimes cheekily. Always on the assumption that you would rather hear the truth than be flattered. He does not teach theory from a safe distance. He shows you where the levers are, who has been pulling them, and how to take your hand back.

www.CraigBeck.com
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