Steve Keifer

Steve Keifer, a 5X CMO in the B2B SaaS industry, discusses best practices for marketing and industry trends in various technology sectors.  Go-to-market topics include product marketing, demand generation, brand awareness, sales enablement, and outbound BDR strategies.  Steve also discusses how recurring revenue business models (SaaS, cloud, fintech, AI) are changing with the adoption of usage-based pricing and the evolution of metrics such as ARR and net revenue retention.