68
  • Psycho Sensory Branding

    385 views 2 years ago
    Brand-building expert and agency CEO Frank Schab, Ph.D., explores principles of behavioral psychology in branding. Since 90% or more of brand decision-making occurs in the unconscious, marketers and branding professionals need to understand the psychology that determines human behavior. It’s not enough to listen to what customers tell us because ego, social conformity, professional training, a desire to please and other factors often influence verbal feedback. We need to dive deeper into the unconscious to determine the real motivations behind what consumers choose to purchase, share, like and follow. Organizations that understand the psychology that motivates human behavior and combine these insights with progressive brand-building tools stand to build stronger brands.

    Six Degrees – a psycho-sensory brand-building agency in Scottsdale, AZ – applies psychology-based tools and techniques plus sensory branding methods to build strong, meaningful brands of tomorrow.

    Six Degrees Website – http://six-degrees.com
    Frank Schab, Ph.D., on Twitter – http://twitter.com/Psycho_S... Show less
    Read more
  • Popular uploads Play all

    This item has been hidden
  • Bright Ideas Play all

    Insights about the world of branding, advertising, design and more.
    This item has been hidden
  • Trending Topics Play all

    The Six Degrees view of what’s trending in our industry.
    This item has been hidden
  • Psycho-Sensory Play all

    Psychology-based approaches + sensory methodologies for better brand-building.
    This item has been hidden
  • Off Center

    Random musings and tastefully tilted views.
    This item has been hidden
  • Posted videos

    • Brands That Alienate on Purpose - Duration: 4 minutes, 48 seconds.

      • 1 year ago
      • 149 views
      Some brands have launched controversial ad campaigns which, by their very nature, alienate a substantial portion of the buying public. But shouldn’t brands want everyone to like them? Isn't that th...
      • CC
    This item has been hidden
to add this to Watch Later

Add to

Loading playlists...