• Psycho Sensory Branding

    728 views 5 years ago
    Brand-building expert and agency CEO Frank Schab, Ph.D., explores principles of behavioral psychology in branding. Since 90% or more of brand decision-making occurs in the unconscious, marketers and branding professionals need to understand the psychology that determines human behavior. It’s not enough to listen to what customers tell us because ego, social conformity, professional training, a desire to please and other factors often influence verbal feedback. We need to dive deeper into the unconscious to determine the real motivations behind what consumers choose to purchase, share, like and follow. Organizations that understand the psychology that motivates human behavior and combine these insights with progressive brand-building tools stand to build stronger brands.

    Six Degrees – a psycho-sensory brand-building agency in Scottsdale, AZ – applies psychology-based tools and techniques plus sensory branding methods to build strong, meaningful brands of tomorrow.

    Six Degrees Website – http://six-degrees.com
    Frank Schab, Ph.D., on Twitter – http://twitter.com/Psycho_S... Show less
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    • Brands That Alienate on Purpose - Duration: 4 minutes, 48 seconds.

      • 4 years ago
      Some brands have launched controversial ad campaigns which, by their very nature, alienate a substantial portion of the buying public. But shouldn’t brands want everyone to like them? Isn't that th...
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