Professor Jochen Wirtz

Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 20 books include Services Marketing: People, Technology, Strategy (9th edition, 2022), Essentials in Services Marketing (4th edition, 2023), and Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work, and Life (2025).  For free downloads of his recent work and selected book chapters see https://www.researchgate.net/profile/Jochen_Wirtz and follow his work on LinkedIn (https://www.linkedin.com/in/jochenwirtz)