Marcos Castro — AI, GTM & Marketing

Growth Architect working at the intersection of AI, GTM, Marketing, Brand and Business Growth.

With 20+ years of experience across B2B SaaS, technology, sports and entertainment, I explore how companies can build more repeatable growth — from positioning and demand generation to partnerships, revenue, brand and community.

On this channel, I share conversations, talks, classes and field notes on:

• AI applied to Marketing, Sales and business
• Go-to-Market and Growth
• Brand, Revenue and Community
• B2B SaaS and startups
• SportsTech, Sports Business and Entertainment

I’m a founder-operator, advisor and senior Marketing/GTM leader, Director of postgraduate programs in AI applied to Marketing and Sales at IPAM, and host of the Decoding AI Podcast.