Initium_Swiss

In the heart of the Swiss Jura, where the mountains rise high and the valleys run deep, lies a world where time stands still. It is here, in the cradle of Swiss watchmaking, that Initium started in 2015, in Le Noirmont. Initium expanded in 2017 by opening a new site in Geneva, nestled in the heart of the old town.

Its two passionate founders took to heart to empower people to achieve a unique high-end creation while sharing their passion for Swiss watchmaking. It all started with a unique experience going from initiation to watchmaking to the creation of a personalized timepiece.

In 2021, Initium developed a watch kit that would allow people from all around the world, to create their own unique watches. The kit includes all the necessary components and tools carried in a high-end briefcase.

In 2022, Initium launched its online configurator to let its Creators' imagination run wild, exploring every possibility and combination of movements, cases, dials, hands, and straps.