Horoma

Horoma is a one-man architectural visualization studio founded by Simon Oudiette, operating between Sofia, Barcelona, and São Paulo. 

It is founded on the conviction that compelling visuals arise from a rigorous understanding of the client’s vision and a faithful translation of the project’s conceptual intent, rather than superficial force-fitted wow effects. Horoma’s work bridges the communication gap between architects, developers, and visualization studios through a dual approach: in-house research and experimentation that informs commissioned projects, alongside educational initiatives such as articles, the online course From The Ground Up, and on-site training. This approach aims to enhance theoretical knowledge and stimulate creativity in architectural visualization.