Former Merchandise

Independently rider owned and operated, FORMER was founded in 2017 by Craig Anderson, Dane Reynolds, Austyn Gillette, and Dylan Rieder (rest in peace). The brand is a true reflection of us as founders, and our vision to create something different. Former is the company we wanted to ride for, producing the movies we wanted to watch.

This channel is the home for those films, media from our team riders, and other things we’re building...All staying true to the reason we started this thing the first place. Hope you enjoy.