While producing our PBS documentary “Way of the Columbia” we meet the Spokane Riverkeepers, a small group of individuals that inspire us every day. We created a video for the Wild and Scenic Film Festival an annual fundraiser at the Garland Theater. This short clip we used audio from a 1940’s era Department of Agriculture video with footage of the Spokane River and Hangman Creek.
What is nonprofit video production? When you boil it down, funds are limited and you have to spend it wisely. Video is fastly becoming one of the best ways to convince your donors and community to take action, and ultimately build fundraising momentum for your organization.
How can nonprofits leverage video? One of the best ways to reach your awareness and fundraising goals is to leverage video marketing. Video engagement is now an enormous part of all web traffic (approximately 80%), and according to one study, 57% of online donors make a gift after watching an inspirational fundraising video.