Bobsled Marketing
  • Is your brand ready to sell on Amazon? Here are 3 ways to know.

    2,038 views 1 year ago
    Is your brand ready to sell on Amazon? Here are 3 ways to know.

    Want to hire us? We help brands to grow their reach and revenue on the Amazon marketplace. http://www.bobsledmarketing...

    Find us on Social Media
    Facebook Community
    Blog: http://www.bobsledmarketing...

    --- Transcript ---

    Hi I'm Kiri from Bobsled Marketing. And today in this video we're going to talk about how to know if your brand is ready to start selling on Amazon.

    Selling on Amazon is not really something that you can just "dip your toe into", and expect to start seeing results from. There are over 400 million product listings on Amazon, these days, and just uploading your products to to the catalog is not going to guarantee that anyone can even find your products. So it's worthwhile considering whether your company has the time, resources, and money to invest in really giving Amazon a good shot - otherwise it's just not going to be worth it.

    The first thing to really get a clue into is pricing of your products and how that is going to relate back to profitability at the SKU level, once your products are available on Amazon. There is a variable component to selling on Amazon, and then there are going to be fixed fees associated with using Amazon's fulfillment network, known as FBA.

    Understand the benefits of FBA. What FBA allows brands to achieve is Prime eligibility. What Amazon's own figures have shown is that sales can increase from 30 to 50% once an items is switched from merchant-fulfilled (coming directly from a brand's facility) to FBA. So this is an amazing opportunity for brands to be able to use Amazon's logistics network as if it were your own. Sometimes it can seem more expensive than using your own warehouse and fulfillment network that you've set up internally. But do the math - how much will a potentially smaller margin be offset by a fairly dramatic increase in sales once that switch occurs?

    The 3rd way to know if your brand is ready to sell on Amazon is that you're prepared to make an investment in the platform. You have to be prepared for an upfront investment in getting your inventory to Amazon and setting up all of your systems, as well as understanding how Amazon's algorithm works and putting some promotional budget behind getting your brand represented in the correct way on Amazon, and allows people to feel comfortable buying from you.

    So are you ready? Bobsled Marketing is an agency that helps brands to launch and grow on Amazon. We help you get there faster. Contact us today for a consultation at Show less
    Read more
  • Popular uploads Play all

    • How to ship your inventory to Amazon FBA warehouses - Duration: 10 minutes.

      • 2 years ago
      If your products are uploaded on Amazon and you're enrolled in the FBA (Fulfilled By Amazon) program, you'll probably want to send in some inventory to Amazon's warehouses. That makes your products...
    • Selling on Amazon from Australia with FBA - Duration: 4 minutes, 40 seconds.

      • 2 years ago
      Companies in Australia can easily access the massive market of 100 million active online shoppers in the United States with Amazon's FBA program.

      Being an Aussie myself, I tell you how Amazon mak...
    • US tax for non US companies selling on Amazon - Duration: 30 minutes.

      • 1 year ago
      One of the most common questions we get at Bobsled Marketing from companies located outside the US is around the tax implications of selling their products on Amazon. Individuals or companies which...
    • How Amazon Australia Will Work for Sellers - Duration: 12 minutes.

      • 1 year ago
      According to a Nielsen poll, already, more than half of Australians plan to buy on Amazon when it launches. They are eager to experience the convenience and selection that our American friends have...
    • Paid Advertising for Amazon Sellers: Our PPC Specialist Shares Top 5 Tips for Sponsored Products Ads - Duration: 2 minutes, 43 seconds.

      • 2 years ago
      Amazon Sponsored Products Ads can be an extremely effective way to drive qualified traffic to your product listings on Amazon.

      Bobsled Marketing's PPC Specialist Brent Zahradnik shares his top 5 ...
    • How to Prepare for Amazon's Launch in Australia - Duration: 8 minutes, 4 seconds.

      • 1 year ago
      In Part 3 of this video series, Kiri shares what types of businesses will thrive when Amazon enters the Australian market.

      Australian Branded Manufacturers, retailers & distributors with exclusive...
    • Is your brand ready to sell on Amazon? Here are 3 ways to know. - Duration: 2 minutes, 42 seconds.

      • 1 year ago
      Is your brand ready to sell on Amazon? Here are 3 ways to know.

      Want to hire us? We help brands to grow their reach and revenue on the Amaz...
      • CC
    • "Your offer is not eligible for advertising" - Troubleshooting Amazon PPC Eligibility Issues - Duration: 8 minutes, 5 seconds.

      • 1 year ago
      In this video, Kiri Masters and Brent Zahradnik talk through the reasons why Amazon Sellers and Vendors might have issues with their product ads showing - also known as advertising eligibility.

    • How to create an Amazon FBA account - Launch your brand on - Duration: 6 minutes, 45 seconds.

      • 2 years ago
      Learn what information is required to set up a new Amazon Seller account. Once your Seller Central account is set up, you can start using Fulfilled By Amazon (FBA) to fulfill customer orders direct...
    • Amazon Go, Enhanced Brand Content, and Private Label Apparel: Amazon week in Review - Duration: 5 minutes, 35 seconds.

      • 1 year ago
      Kiri Masters shares the biggest news updates this week for brands who sell on the Amazon marketplace.
      1 - Enhanced Brand Content
      2 - Buttoned Down, Amazon's latest private label apparel brand wit...
    • Pinterest for e-commerce: Drive traffic to your online store and Amazon listings - Expert Interview - Duration: 12 minutes.

      • 1 year ago
      Kiri talks with Pinterest expert and creator Louise Cottrell.

      We talk about:
      - Why Pinterest is a big deal for consumer product brands
      - What product categories are best suited t...
    • Product photos on Amazon: the 5 essential images that convert - Duration: 2 minutes, 55 seconds.

      • 1 year ago
      Optimizing the images for your product listings is one of the most important factors when it comes to increasing your brand’s sales on Amazon.

      Here are the 5 essential images your brand needs to ...
    This item has been hidden
  • This item has been hidden
to add this to Watch Later

Add to

Loading playlists...