Attracted by the idea of increased brand awareness and selling directly to consumers, breweries tackle growth by opening multiple locations in their hometowns. We look at examples including Mike Hess Brewing Co. in San Diego, California.
Read more in BeerAdvocate magazine issue #130 (November 2017).
On the cover: BrewLAB co-founder Steve Jarmie at the Carpinteria, Calif., microbrewery’s taproom. | Photo by Shane Lopes.