Sam Gracie

Sam Gracie, formerly known as Avid Beats, is a versatile indie and electronic artist, singer/songwriter and music producer from London, UK. His catalogue spans a wide range of genres, including hundreds of original works and collaborations with musicians worldwide.

Each of Sam's projects tells a specific story, both musically and visually. Sam increasingly creates captivating videos for his songs, such as the beautiful stop motion video he made for his alternative art pop piece "Can you find me, you, us?" with Cece Alaniz.

Discussing topics such as emotions and the environment, Sam's lyrics are from the heart. He writes many of them in nature, which is one of his biggest inspirations, and loves to link his feelings to things that he sees and experiences while spending time in nature. Campaigning to protect the environment is also a central aspect of his life.

Sam's creative approach allows him constantly to experiment, pushing boundaries, while retaining his distinctive sound.