In this video I discuss the ever increasing debate over privacy of information. Online companies like Facebook and Google have breached security protocols where companies have provided users personal information to external parties.
Apple is taking this very seriously and will be implementing protocols on Safari on mobile and desktop to ensure that users are aware of the fact that companies like Facebook are tracking behavior using cookies on the web.
When using a future version of Safari on ios 12 and mac Mojave, the browser will notify the user of tracking that is occurring on websites and you will be able to allow or deny tracking.
Marketers today cannot do without this information. With the advent of ad blockers, safari notifications, legislation and ongoing law suites, I discuss how these changes in 2018 are going to affect how marketing online will be affected and offer possible solutions for marketeers.