Brian announces Lifescale: his 8th book, but his first ever non-business book! In this video, he shares the inspiration behind why he needed to "Lifescale" and why you probably do too.
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It's been over 3 years since his last book "X." He I found himself struggling to dive deep as he did with previous books and creative projects. His brain was running at speeds he’d not realized, pulled in multiple, non-linear directions to keep up with the increasing array of work, communications, relationships, activities and all the devices, apps and networks that connected everything.
He realized that somewhere along the way, he traded depth, concentration, pace, patience, presence and the appreciation and contentment of it for a faster-pace, real-time, always-on, connected lifestyle. Like anyone,
Brian Googled his condition and the results were and weren't helpful: Turn off your devices, detox, delete apps, use Calm and Headspace apps, use productivity apps, get a hobby go outside, practice yoga, meditate, go to Burning Man, etc. All good advice!
But what Brian ultimately realized was that, by and large, each addressed the symptoms of the condition but not its root causes.
He started to ask questions like, How did he get here? Why was he open to distraction? What changed that made him value this way of living?
The result of asking these questions and more lead him on a quest to find answers and solutions. The result is Lifescale, a new movement to break free from distractions, sharpen focus, spark creativity and unlock new possibilities.
Lifescale is a journey of self-discovery and growth. Lifescaling is about getting back into balance, and mastering our destinies.