ARSENA®

ARSENA is an alternative R&B and soul-influenced singer-songwriter based in Charlotte, NC, known for heartfelt melodies and multi-instrumental artistry. As an independent music artist, she’s toured internationally, earned a Breedlove Guitars endorsement, and received a standing ovation from Michael Jordan. Her father, lead singer of the 1978 hit “Dance to the Drummer’s Beat,” taught her the ins and outs of the music business, sparking her passion for creative independence.

This channel offers a behind-the-scenes, day-in-the-life look at what it means to be a full-time, unsigned music artist. From live performances, artist development, and studio sessions to real talk on music business education, you’ll find how-to guides, creative insights, and business strategy for navigating your own music career. Built for singer-songwriters and creatives figuring out how to make it in the music business—without a label.