Animated Lure

Animated Lure is a mechanized, self-propelling fishing lure that is electronically programmed to swim like a real fish. Knowing that fish are naturally drawn to other fish, we decided to use the natural biological inclination to create a life-like lure. We looked at the bait and lure concepts that were readily available in the market, and we couldn't find anything that could attract a fish in a simple, yet elegant way. We have lost touch with our roots. We want to rekindle the old pastime of fishing, get families by the water, and create memories that will last a lifetime.

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Contact us at Support@AnimatedLure.com