The Ambassador

This is the official YouTube channel of THE AMBASSADOR aka William "Duce" Branch, a Grammy-nominated artist and graduate of Dallas Theological Seminary (DTS), who is one of the early pioneers in Christian rap music that targeted the Hip-Hop culture with the Gospel of Jesus Christ.

THE AMBASSADOR is most known as a founding member of the critically acclaimed rap group The Cross Movement.  He is currently signed with Xist Music.

He has toured globally and has been covered by Christian and mainstream media outlets as diverse as Time Magazine, CCM Magazine, VIBE, The Source, Billboard and The Washington Post. His TV appearances include BET's "106 & Park Presents: Generation Gospel" and "Bobby Jones Gospel," TV1's "The Gospel of Music with Jeff Majors," CBN's "700 Club" and TBN's "Praise the Lord" and "Real Videos."