Ad Council

RISING: An Original Short Film

5,695,759 views 1 year ago

In Rising, a diverse but divided neighborhood struggles to survive rising floodwaters and bias in the heart of America.The original short film by director David Nutter and screenwriter Lena Waithe asks the question, “why does it take a disaster to bring us together?”

Rising is a powerful film that takes us back to where we started with Love Has No Labels, reminding everyone to see each other as humans above all else. The film captures the poignant story of a diverse neighborhood coming together in a flood, rising above their differences to support each other in a time of need. At a time where we’re seeing stories of togetherness overcome the devastation that comes with hurricane season, this story is timely and relevant to all.

Come Together at lovehasnolabels.com.

Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. We believe love is the most powerful force to overcome bias. We celebrate diversity and encourage people to come together because we know, together, we can create a more inclusive world.

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Love Has No Labels | Ad Council Play all

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Emergency Preparedness | Ad Council Play all

http://www.ready.gov

91% of Americans believe it's important to be prepared for emergencies. However, only 58% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security's Federal Emergency Management Agency (FEMA) has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.

Launched in February 2003, the Ready Campaign asks individuals to do three key things to prepare for the unexpected: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses.

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