WHY Strategy

We are a LatAm Managing Consulting firm focused on Strategy, Transformation, Finance and Operation. We are formed by multifunctional business strategy experts that have led change in multinational, regional and family led corporations across LatAm, tailoring the best practices and lessons of the business world to each company and case. 

WHY Strategy is a curiosity-driven, human-centric strategic consulting and change management firm, founded by Maria Fernanda Paz y Puente García, who worked at P&G for 10 years and Esteé Lauder for 5, leading projects of transformation and organizational change on global and local scale.

We Help You rethink and plan your next step for long term sustainable results... in a pit stop time with authentic care and always committed to grant tailor-made recommendations and results.