This music video tells a story about a comics geek. He is a nice, peaceful guy, but his looks and interests don't match social standards. He often gets bullied around for that and under the pressure he starts seeing all the characters that he draws turning into actual friends and a girlfriend. They save him from danger, help overcome loneliness and make him feel generally happy. The point of the video is to show that happiness has no standards. It's not about money, cars and private jets. Happiness is a spectrum, a very personal thing. So don't reach for what they sell on TV. Look for it within your self. Be yourself. "The purpose of living is living YOUR life"