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The automotive industry is well known for being astonishingly competitive, with high capital investment costs, and slim margins. Trying to start a new company to compete with the big boys, is nothing short of a fool's errand. But in a world of proven electric motors and improving battery technology, the established giants in Detroit, Japan and Germany are quickly beginning to feel the pressure from a number of fascinating start-ups.
Many of these new companies have excellent ideas, but don’t have the means to make them a reality. Rivian is 2019’s perfect exception. Much like Tesla, Rivian has joined the electric vehicle market, which has not yet become fully competitive like traditional automobiles. Rivian’s vision is to move towards “ride-sharing and driverless cars”, in order to help the environment. But in this journey of a thousand miles, they’ve only just begun. So will they make it to production, or meet their demise like so many other fledgling companies?
So, Is Rivian poised to become the Pepsi to Tesla’s Coke? Especially now that Tesla has announced pickup truck of their own?
And can Rivian Beat Tesla to the World's First Ever Electric Pickup Truck?