Africa's Travel Indaba is known as the leading African travel exhibition show in the world, and this year, we welcomed over 7 000 delegates from 80 countries, 23 of which are African countries. There are 1 747 registered hosted and non-hosted buyers from around the world, and the Indaba has been documented by more than 600 media so far.
SA Tourism’s travel show, INDABA, placed a special focus on small businesses.
A total of 90 small businesses or "Hidden Gems" from around South Africa were selected to receive expert coaching ahead of their sponsored debut at INDABA in Durban in May, courtesy of the National SME Market Access project.
SA Tourism’s market access programme has been extended for a further three years and South African Tourism will continue working with the SMEs hosted in the Hidden Gems pavilion at this year’s Indaba during this period.