The essence of our brand is about putting our customers’ success at the heart of what we do. It is grounded in a deep understanding of our customers’ needs, and what SABIC can best offer them.
“CHEMISTRY THAT MATTERS™” describes this brand purpose. SABIC prides itself on its innovative materials and application technologies, but it differentiates itself through the trust and collaborative approach with our customers. Through the relationships our company has built in its 40 years of existence, we have become one of the biggest companies in the global chemical industry by focusing on what is of crucial importance to our customers.
In this series, our customers tell what matters to them and their perspective of our brand purpose.