Reedy Kewlus

I'm Reedy Kewlus: inventor and artist who embraces oddity and failure as part of the innovation process. The name I have chosen for myself is derived from the word "ridiculous", which is the state of mind that I have to be in to come up with new ideas. For me innovation is about stepping outside the boundaries of normality with new ideas, and the more ridiculous, the better. Embracing failure is also an integral part of the whole process. I consider failure to be synonymous with progress, especially when it comes to art. Innovation is simply art that is confined to a specific purpose.