MDG Advertising recently created a :60 TV spot for JM Lexus, the first dealer in the Southeast to become an exclusive Lexus Plus dealership. The commercial focuses on the pioneering spirit of JM’s founder, who was the first—and only—auto dealer to be featured on the cover of Time magazine, the first to advertise on television, and the first to offer seat belts. The ad features compelling images that represent JM Lexus’s tradition of leadership and innovation, including an astronaut preparing for space travel. The video showcases the JM Lexus dealership while highlighting the superior customer care offered by JM’s exclusive Lexus Plus program and the company’s commitment to people throughout the South Florida community. The number “one” is woven in throughout the commercial, reminding the viewer of JM’s continuing dedication to excellence—and its ranking as the nation’s number one Lexus dealership for more than 20 years.
MDG Advertising recently created a series of :15 TV commercials for Dental Care Alliance. The strength of the TV campaign lies in its direct message from teeth themselves, stating that if they continue to be neglected, there will be consequences. Its whimsical graphic imagery stands out from more traditional dental advertising approaches to make the message even more memorable.
Each TV commercial is designed to target a different dental need and ends with a solution/offer and a strong call to action that leads consumers to a microsite with the memorable URL, http://www.listentoyourteeth.com. Once there, they can geo-select a dental practice and book an appointment.
By personifying the teeth through first-person messages, Dental Care Alliance speaks directly to the needs of a variety of audiences through recognizable characters with great memorability. Talk about a bright idea!
To learn more about the latest trends in TV advertising and digital marketing, contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.
MDG Advertising Turns Up the Volume, Creating an Album of Songs in Sync with Gen Y
A new wave of digital marketing is music to the ears of credit union members
MDG Advertising just debuted a rockin' integrated member-communication email campaign to promote financial products and services. Year after year, MDG cranks out a new creative ad campaign featuring a series of member-focused emails that each describes one of these seven offerings. These include auto loans, checking, first mortgages, home equity lines of credit, investment services, online banking, and VISA Platinum credit cards. Recent campaigns have achieved stellar results by attaining high click-through rates, attracting numerous new members, and increasing product usage by existing members.
For this year's email campaign, the target audience is Generation Y and the goal is to engage and acquire more of this market as credit union members. As a result, the campaign's concept is inspired by the popularity of downloading music by the target audience of young adults in the early twenties to mid-thirties age range. The campaign is designed to be both highly interactive and extremely conducive to social media sharing to ensure maximum engagement and exposure among these tech-loving, social media savvy prospects.
The interactive emails are designed to look like Web pages for downloading music, yet each song is a clever spin on one of the nine financial offerings. Each is written in a different music genre with lyrics singing the praises of the featured financial product, from checking to credit cards, and filled with hip graphics and fun-loving images of relevant financial activities as album covers. Even the landing page is cool, with its colorful visual effects and convenient "playlist" of all the "songs." This allows users to see all of the financial services available and easily navigate to the "tunes" that meet their needs.
To learn how creative advertising can improve your credit union marketing success, contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com