Fondazione Destination Florence

For more than 25 years we have been the destinations' official promotion agency, aiming to attract major events, congresses, international weddings and quality tourism. We are a Foundation whose founding members are the City of Florence and the Metropolitan City of Florence, and which boasts more than 100 highly specialized partner companies operating in the local tourism segment.

We connect businesses with local institutions and international clientele, as a facilitator in the area and the first touchpoint to the Florence destination: teamwork between public and private has always proved to be the real added value in destination management.