Zack Petrocca · Systems, AI & People Development

I build the systems, the AI, and the people that a business runs on.

I'm Zack Petrocca, founder of Origin. This channel is where I show founder-led service businesses how to stop running every decision through one person, and build a company that runs and grows without them.

Here you'll get the real playbooks:
• Business systems and SOPs that take the weight off the founder
• AI tools and automations I run inside real businesses
• Hiring, delegation, and building a team that owns the outcome
• The honest build of Origin, in the open

New videos every week. If you're a founder carrying too much of the business yourself, subscribe and build alongside me.