Vivid Edge - Elisa Estrera

Welcome to the Vivid Edge Channel!

I am Elisa Estrera, the hype woman for service-based businesses. AKA brand strategist and fCMO. AKA niche biche ;)
With a mix of strategy and soul, I help service providers carve an uncopyable niche for sharper messaging and marketing.

The Mission: 
1. Vague to Vivid - You've been hiding that you're a unique freak. Now it's time to own your otherness and play to your strengths.
2. Competitive Edge - Carve your niche, be uncopyable and set a new standard for your industry. Be that niche biche. 

Our Edge:
Competitors are actually collaborators in disguise. Comparison is the first step to growth and innovation.
 
Sure, you can just "do you" and not pay any attention to the competition, but the reality is that we live in a world with other people offering a similar service. So let's embrace competition in a healthy way to unlock greater potential in you and your brand, mmmkay?