Young + Wild & Friedman

Welcome to Young, Wild & Friedman! Home of the original sensory play dough kit and the sweetest screen-free playtime on the internet.

Founded by Julie Friedman (aka The Play Dough Lady) for her four kids, we’ve grown from a kitchen table dream to a full-blown FacDoughry™ in Houston, TX—serving up handmade, non-toxic play dough and themed sensory kits for families everywhere.

Whether you’re looking for easy at-home activities, fine motor skills support, or just a few minutes of quiet while your kids play independently... you’re in the right place!

Here, you’ll find:
🎨 Fun ideas for hands-on sensory play
💡 Mom hacks + activity inspiration
🎥 Behind-the-scenes videos, product launches & kit demos

Let’s raise curious, creative kids and maybe enjoy our coffee hot while we’re at it!

Shop kits, subscribe, or learn more: