YKTR

Since launching in 2017 YKTR has transformed from a joke among friends, into a hashtag, and now a clothing and media empire dedicated to providing the best content, period. 

It was founded in Sydney, Australia by former and current NRL players Isaac John, Corey Norman and James 'Chicko' Segeyaro.
YKTR stands for 'You Know the Rules' a simple tagline coined by the boys as a slogan upon which they hoped to build and grow their brand. 

The content machine that YKTR has since become uses clothing as the vehicle to do just that.

Build the best content, period, and strive to better connect fan to player - player to fan. 

YKTR is no longer four letters on a T-shirt.

It's a community, one that both inspires change and motivates people to be their best selves.

Documenting the journey through high-level, diverse content, becoming the biggest clothing brand in Australia, and changing the entire sports media landscape are just some of the collective goals the team work towards every day.