The Yeoja Initiative

From ex-aesthetician to digital and creative strategist, helping skin clinics and med spas turn offline expertise into online growth.

I spent over ten years in the treatment room, going from intern to manager and becoming a licensed aesthetician and certified Dermalogica Expert, working with brands like Medik8, Jan Marini, and NEO Derma.

Today I'm the founder of The Yeoja Initiative, helping beauty professionals bring that offline reputation online. Through my partnership with TSM Collective, an Amsterdam-based AI marketing agency, we offer clinics a full system: content strategy, production, AI optimization, and paid growth.

So many skilled, fully booked professionals in this space are still invisible online. Their results are strong, but their marketing hasn't caught up to their expertise.

Follow along on Instagram at @yeojainitiative, or book a call here: https://calendly.com/thirza-smolders-fs0/introductory-call