WU KEEN Challenge

Nike and WU are offering an opportunity for student teams to find ways to exploit this core Nike technology with a specific emphasis on identifying new market segments, developing a deep understanding of customers in these markets, interactively engaging these customers in an iterative concept exploration process, developing an appropriate ecosystem and business model for their concepts, and articulating their concepts to Nike personnel. Teams are to develop and effectively communicate their product/service concept in the form of a 90 second YouTube video.
"These videos have been produced as part of an academic activity at Widener University. It does not express the official views or policies of Nike, of Widener University, of the Kern Entrepreneurship Education Network, or of any other company, agency or organization."