Why They Did It

Why They Did It explains the decisions and systems behind business, money, and the things you use every day. The deals, the bets, and the math the headlines skip.

Every episode takes one thing, a company, a product, a system, and rebuilds it from the inside. Why it works the way it does, what it really costs, and the number that explains the whole thing. Yahoo turning down Microsoft. The World Cup that loses its host money. The math hiding inside a pack of stickers. No hindsight, no fluff, no easy villains.

Part business breakdown, part how it actually works. If you watch Wendover, PolyMatter or How Money Works, you will feel at home.

New episode regularly. The kind of thing that only looks obvious once someone shows you the math.