Who Pays Why

Every price has a story, and someone else is usually paying part of it.

Who Pays Why follows the money behind everyday things: why Costco's real product is the membership card, why movie theaters are really popcorn stands, why airlines earn billions from banks, and who actually funds your credit card rewards.

Each video starts with something you already buy, then traces the money through company filings, earnings reports and Federal Reserve research until we can answer three questions: Who actually pays? What are they really paying for? Why do they keep paying?

Every number is sourced in the description, so you can check our work.

New long-form explainer every Tuesday.

Narration uses an AI-generated voice. Everything here is general education about how businesses work. It is not financial, legal or tax advice.

Business inquiries: whopayswhy@outlook.com

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