Where Music Leads

Where Music Leads (WML) is an arts organization that seeks to normalize a wider range of career paths and broaden the definition of success in today's music industry.

OUR MISSION: To be a free resource for musicians exploring diverse career pathways; a bridge between musical passion and career reality that honours both artistic integrity and practical sustainability. 

OUR VISION: To empower emerging Canadian musicians by filling the gap between traditional music education and contemporary industry demands, providing comprehensive career development that combines practical skills with inspirational guidance for both traditional and non-traditional musical paths.

Join us for our Annual Virtual Conference, a free online event happening January 24th & 25th, 2026—our all-star lineup of panelists have a wide variety of fulfilling careers and will share their insights about cultivating a sustainable career in music. Register now on our website!