Agence W&CIE

W is a strategic and creative agency whose raison d'être is "to help companies, through the brand, to develop and transform themselves for the common good".
It imagines solutions to make the brand a vector of transformation combining meaning and business. Since its creation in 1997 by Denis Gancel and Gilles Deléris, the agency has been built on a model that combines brand management, architecture, advertising and content. Today, its 120 employees put their talents to work for major brands such as Accor, Ibis, La Poste, MAIF, McDonald's, Michelin, Paris Aéroport, Peugeot, PMU, Roland-Garros, RTE and the Olympic Committee for Paris 2024.
Contributing, a concept developed by the agency, outlines a new marketing approach. It defends the idea of a new strategic and creative approach to align brand expressions with the company's commitments and the evolution of its business model.