Verified Beef Production Plus

The Verified Beef Production Plus (VBP+) program allows beef producers to prove to consumers, retailers, and industry stakeholders that their operations adhere to the highest standards for food safety, animal care, social responsibility, and environmental stewardship.

VBP+ helps producers prove that they are doing the right things by offering both training and third-party auditing to certify operations under the program standard. On-farm assessments and training are available for operations in the cow-calf, backgrounding, and feedlot sectors from coast to coast. Getting certified qualifies your cattle for marketing in sustainable supply chains sought after by retailers.

VBP+ is delivered in all provinces with national coordination and management under the umbrella of the Beef Cattle Research Council, a division of the Canadian Cattle Association.