Vasco Patricio | Negotiation & Communication Coach

I'm an executive coach with a specialization on persuasion use cases - how to speak in public, how to sell, how to negotiate, how to fundraise, and related use cases.

I've been a "persuasion nerd" my whole life, cataloguing and indexing persuasion and marketing psychology techniques in all categories (sales, negotiation, social skills, public speaking), and from both pioneers of the industry such as Robert Cialdini to the more recent masters, such as Chris Voss. This resulted in compiling my own "open-source" persuasion framework.

In this channel, I'll share my most potent persuasion weapons, case studies, funny negotiation situations, reactions to negotiations in pop culture media, and other videos all related around one topic - how to master persuasion and communication.