Valerie McMurray

Valerie McMurray is the visionary founder and CEO of Soleil Toujours LLC, a pioneering luxury sun and skincare brand launched in 2015. Her innovative product line reinvigorates the concept of sunscreen, blending high-quality, safe sun care with anti-aging skin technology within eco-friendly packaging. She is also passionate about educating the public on the importance of using clean, reef-safe sunscreen every day of the year, aiming to make sun enjoyment both safe and pleasurable.

"From the outset, the two tenets of the business have been to be good to our bodies and be good to our environment," Valerie explains.

Valerie's motivation for Soleil Toujours emerged during her pregnancy with her third child when she became aware of the chemicals in many sunscreens, such as parabens and oxybenzone. Her research into these harmful ingredients, especially their potential effects during breastfeeding, convinced her of the need for safer alternatives.