Alex Kelso

Hey, I’m Kelso. I help small businesses and solo operators treat their website as products; business tools which solve real problems, not just simple digital brochures.

Before I was a freelance web developer, I spent years launching Western brands in China via eCommerce. I lived in Shanghai, navigated its other-wordly digital ecosystems, and learned firsthand what makes eCommerce stores work in hyper-competitive markets. When I returned home to Melbourne, Australia in 2020, I learned to code, became a product manager, and learned how to build napkin-sketched ideas into scalable products which align customer value with business goals.

On this channel, you'll find a mix of reviews, tutorials, a lot of stuff about Framer, and the occasional malaphor. 

I’m based in Sydney, working under Uptrak. If you’ve got feedback or want to share something you’re building, drop it in the comments. If you’ve got a website project or eCommerce store that needs support: tspm.co/contact