Upside - AI Intelligence Layer for GTM

Upside is the AI intelligence layer for GTM that takes all your messy GTM data like calls, emails, tasks, campaigns from places like Salesforce, Marketo, Gong and reconstructs a more accurate model of what happened of every deal.

With better data, we can help revenue leaders, CMOs, and RevOps teams finally answer: what actually drove that deal and where to invest their next $. Upside's knowledge graph also powers AI workflows helping teams create better content, automate operations and improve their pipeline. 

On this channel you'll find: 
🤖 GTM engineering ideas - automating and building with AI 
🏗️ How to guides on using the latest AI tools
📰 AI marketing automation tutorials — MCPs, agentic workflows, and nands-on AI field notes and wrokshops
🎙️ CMO panels and founder conversations on GTM strategy, revenue efficiency, and the future of B2B marketing 
💡 Product demos showing how to unify HubSpot, Salesforce, Gong, and more into a single source of truth