Ueber-Brands

Ueber-Brands - Why are some of us willing to spend thousands of dollars on a Birkin bag and wait months to get it?  Why are we behaving like kids in a candy store upon entering Barney’s in New York or Collette in Paris?  What magic is it that allows marketers and brands to seduce us into becoming irrational accomplices in the construction of dreams?

Over the past four years, co-authors JP Kuehlwein and Wolf Schaefer have studied what drives the success of premium priced brands across industries - Ueber-Brands, as they call them.  Watch their videos or - best - read their book "Rethinking Prestige Branding - Secrets of the Ueber-Brands," follow their Blog "Ueber-Brands" and listen to their podcast at www.ueberbrands.com