TruCost

TRUCOST is an emerging urban mobility startup based in Delhi, focused on creating an efficient, transparent, and scalable taxi network powered by a dual-revenue model. Our vision is to make affordable mobility sustainable by combining low-cost rides with innovative on-vehicle advertising solutions.
Through this model, TRUCOST delivers high passenger value while enabling brands to access real-time, high-visibility advertising across Delhi’s busiest routes. TRUCOST aims to position itself as a trusted B2C mobility brand and a B2B advertising partner, bridging the gap between daily commuters and brands seeking measurable outdoor exposure.