Trina Waller Strategic

Sustainable business strategy for women entrepreneurs who are tired of hustle. Capacity, pricing, offers, and root causes. Hosted by Trina Waller.

I'm Trina Waller, a Capacity & Sustainability Strategist (and former Fractional CMO) helping women entrepreneurs across Canada build businesses that can actually hold them, without hustle, burnout, or another launch to save the year.

On this channel you'll find:

Short videos on capacity, pricing, offers, and the root causes behind the exhaustion
Longer-form breakdowns of my Capacity → Who → What → Why → Numbers → How framework
Real client stories and the behind-the-scenes thinking on what makes a business sustainable

My mission is simple and unapologetically feminist: more women who do good things should have more money. Sustainable entrepreneurship is how we get there.

Work with me: trinawaller.com/work-with-me
Long-form writing: https://trinawallermarketingandmore.substack.com/