Triggers Brand Growth Accelerator

Your brand can grow faster. Triggers is a brand strategy company that helps brand leaders understand why people choose their brand, and what to strengthen, reduce or introduce to win more of those choices.

Most brand choices happen quickly. Memory, recognition and associations shape which brands come to mind and which feel right. Triggers identifies the associations helping or hurting choice, then translates them into a Growth Blueprint your team and agencies can use across positioning, creative, packaging and innovation.

On this channel: talks and interviews with Triggers CEO Leslie Zane, brand growth perspectives for CMOs and marketing leaders in CPG, QSR, financial services, tech, and pharma, and analysis of how brands build preference and find growth they have not yet captured.

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