To 100 Mil

Most people talk about how they grew their business after it happens. This channel documents it while it’s happening.

I’m Jon Logan, President of Marine Diagnostic Tools (MDT). My goal is to help grow MDT into a $100 million company, and this channel is where I will share that process in real time.

You’ll see how I think through leadership transitions, strategy, marketing, sales, systems, and decision-making inside a growing, scaling, operating business. Some of it is structured. Some of it is messy. But you will get to see and hear what's happening.

This isn’t theory or polished hindsight. It’s notes from the middle of the work.

If you’re building a business, leading a team, or trying to understand what real business growth requires, you’ll find something useful here.