Narrative Bent

Scaling a startup in real estate or finance is tough — I make it easier.

I'm Matthew Proctor, CEO of Narrative Bent. 
I use content to help tech startups in high-stakes industries fill their pipelines with leads that actually convert. 

Here's what that looks like: 

1. Talk to customers.
2. Use data to find opportunities.
3. Build strategies that prioritize revenue.
4. Create high-value content for search and social.
5. Get people talking (SEO + Social + PR).
6. Tie it all to ROI.

What you get:

- Consistent qualified leads.
- A brand people trust.
- A plan that aligns marketing, sales, and growth.

I’ve spent 15+ years helping brands like Facebook, Procter & Gamble, Tiffany's and HomeLight, where I scaled their content team and helped turn the company into a $1B+ prop-tech unicorn.

Content marketing isn’t about going viral — it’s about building a system that drives real business results. 
This channel shares proven strategies to grow your startup with content that works.