Thirsty Planet 

Water is the most used and least understood resource on Earth. I've spent my career inside the water industry, helping factories and cities treat water, reuse it, and stop wasting it. And after all these years, what surprises me most isn't how scarce water is getting. It's how little any of us actually know about where it goes. I include myself in that. The deeper I go into this industry, the more I realize how much I still have to learn.

That's what this channel is for.

Thirsty Planet is my attempt to explain water the way I wish someone had explained it to me: clearly, honestly, and with real numbers. I follow the hidden water inside everyday things. Your jeans. Your morning coffee. The chocolate you love. The chip inside your phone. Together we find out how much water it really took to make them, and I promise the answers will change how you look at almost everything you own.