Biju Jayaraaj  I  Think Third Perspective

Every goal system ever built measures the result. None of them measures the effort. That is the blind spot. Think Third Perspective exists to challenge what everyone accepts and find what was always there, hiding in plain sight.

This channel is hosted by Biju Jayaraaj (BJay) - creator of TAME, the world's first effort-based goal system. CEO of Big Boys Toys (Dubai, Abu Dhabi, Las Vegas). Author of Conquer Your World. Founder of Artaaj Events.

On this channel: how to build effort-based systems for your team, why 90% targets beat 110% stretch goals, how to see who is actually working and who is filling the day, and the operating system BJay installed across a team of 24 nationalities.

New videos every week.