UNDERFOUND®

UNDERFOUND is a creative movement based in Altrincham, Greater Manchester - The home of independent fashion, premium barbering, underground culture and bold new ideas.

Our channel brings you into the heart of our world:
• Behind-the-scenes films from our concept store
• Music sessions and live performances
• Fashion drops and independent designer spotlights
• Barbering education, craft and culture
• Stories from the creatives shaping culture in the North
• Documentary-led series exploring community, identity and belonging
• Projects from UNDERFOUND Studio - from brands to big campaigns

We exist to champion creativity, celebrate independent talent and build a space where fashion, hair, art and music collide.

Welcome to UNDERFOUND - discover what the high street forgot.